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VP, Head of Paid Media


Large-scale performance marketing & consumer finance marketplace

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This search has been filled. ETHOSLINK completed this retained search and it is no longer accepting applications. The brief stays here as a record of the work.

A Head of Paid Media to lead performance marketing at massive scale — owning strategy and execution across SEM, Paid Social, Programmatic, and Partner channels. This role deploys a 9-figure annual budget as a real-time capital-allocation system, continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation.

What the seat owned

  • Own end-to-end paid acquisition strategy and execution across all biddable and partner channels
  • Scale lead generation across multiple verticals, balancing volume, quality, and downstream conversion
  • Build a portfolio-based approach to channel investment, dynamically shifting capital toward the optimal outcome
  • Drive growth across SEM (core driver), Paid Social, Programmatic/Display, and Affiliate/Partner channels
  • Instill a high-velocity testing culture and partner cross-functionally to improve funnel efficiency
  • Build and lead a high-performing in-house performance marketing team with no reliance on external agencies
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