Sales Leadership

VP, Head of Paid Media


Large-scale performance marketing & consumer finance marketplace

Home · Open Roles · VP, Head of Paid Media

A Head of Paid Media to lead performance marketing at massive scale — owning strategy and execution across SEM, Paid Social, Programmatic, and Partner channels. This role deploys a 9-figure annual budget as a real-time capital-allocation system, continuously optimizing across channels, products, and audiences to drive efficient, high-quality lead generation.

What you’ll own

  • Own end-to-end paid acquisition strategy and execution across all biddable and partner channels
  • Scale lead generation across multiple verticals, balancing volume, quality, and downstream conversion
  • Build a portfolio-based approach to channel investment, dynamically shifting capital toward the optimal outcome
  • Drive growth across SEM (core driver), Paid Social, Programmatic/Display, and Affiliate/Partner channels
  • Instill a high-velocity testing culture and partner cross-functionally to improve funnel efficiency
  • Build and lead a high-performing in-house performance marketing team with no reliance on external agencies

What we’re looking for

  • 15+ years in performance marketing with a strong lead-generation focus
  • Experience managing large-scale (8–9 figure) paid media budgets
  • Deep expertise across SEM, Paid Social, Programmatic, and Affiliate/Partner ecosystems
  • Proven ability to drive profitable growth at scale with rapid, data-driven decisions
  • Marketplace and financial-services / high-consideration category experience a strong plus
  • Hands-on operator who runs campaigns, not just manages teams or agencies
$240,000–$280,000 base + annual bonus + benefits
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