Home · Open Roles · Product Manager, Funnel Optimization & Experimentation
Charlotte, NC (Hybrid)
Full-time
Posted July 1, 2026
A Product Manager to lead experimentation and funnel optimization across digital experiences. You'll own a comprehensive A/B and multivariate testing program — from hypothesis to execution to analysis — partnering across product, marketing, design, engineering, and analytics to continuously improve funnel performance and drive revenue growth. (Not eligible for relocation assistance.)
What you’ll own
Design and oversee end-to-end A/B and multivariate testing, from hypothesis generation to execution and analysis with statistical rigor
Partner across product, marketing, design, analytics, and leadership to prioritize and execute experiments across the customer journey
Advocate for user-experience improvements that align experimentation with customer needs and business goals
Develop and manage a rolling, prioritized testing roadmap aligned to business and UX goals
Track KPIs and provide clear, actionable reporting on test results to leadership
Use data to drive measurable enhancements in performance, usability, and customer satisfaction
Mentor junior team members and evangelize a culture of experimentation
What we’re looking for
3+ years in product management or experimentation, focused on A/B testing and D2C digital experiences
Bachelor's in marketing, business, data analytics, or related field
Track record of driving measurable improvements in conversion, engagement, and business metrics
Experience with traffic acquisition across paid search, display, SEO, and social
Familiarity with experimentation tools (Optimizely, VWO, Adobe Target), analytics (GA, Adobe), and BI (Tableau, Power BI)
Strong data-analysis skills; financial services or lead-gen experience preferred but not required
$120,000–$160,000 base + annual bonus + benefits Apply by Email →
This is an active, retained search led by ETHOSLINK. Applications go directly to our team and every conversation is confidential.
