Senior marketing leadership that ties positioning, spend and campaigns to pipeline, so marketing is measured in revenue rather than activity.
Attribution and channel economics, so budget moves to what produces pipeline.
A sharper story about who you serve and why you win, tested with real buyers.
Shared definitions, handoffs and pipeline targets both teams own.
Priorities, a plan and coaching for the marketers you already have.
Typically one to three days a week on a monthly engagement, working inside your team rather than handing over a report. Every engagement starts with a scoping call so the mandate is clear before day one.
A marketing audit: spend, channels, messaging and how leads actually turn into revenue.
A positioning reset and a go-to-market plan tied to pipeline targets.
Campaigns running against the plan, reporting in place, and a view on the permanent team you need.
For scale: the 2026 national average rate for a fractional CMO is $176 an hour (Go Fractional, 2026 State of Fractional Work). One day a week at that rate is about $6,100 a month.
We help you decide before we recommend anyone. Sometimes the right answer is no full-time hire at all.
A fractional CMO fixes a specific, urgent issue and hands off a function that runs.
A fractional CMO holds the seat while we run a retained search for the permanent leader.
Senior experience alongside the leader you already have. Nobody is replaced.
Part of the ETHOSLINK Fractional C-Suite: 18 vetted executives covering every seat.
An agency executes campaigns. A fractional CMO owns the strategy, the budget decisions and the team, including which agencies to use and how to hold them accountable.
Agree on pipeline and revenue metrics up front: qualified pipeline created, cost per opportunity, conversion by stage and marketing-sourced revenue, reviewed monthly.
Fractional executives work on a monthly engagement sized to the days per week you need, with no recruiting fee, benefits or equity. We agree the scope and fee before work begins.
As soon as you're ready. Our 18 fractional executives are already vetted, so there's no search to start from scratch. Timing is set by your schedule, not ours.